THE ASSEMBLAGE PLAYS
FALL/WINTER'24-25 COLLECTION
THE ASSEMBLAGE PLAYS - FW'24-25 COLLECTION
The ALDO MARTINS Autumn Winter 24/25 collection is an evolution and fusion of ideas that emerges from the richness of its heritage and the combination of its three distinctive brands. ALDO MARTINS brings its unique essence with unique knits and jacquards, while ALDO MARTINS PURE offers more understated and urban tailoring, including coats, trousers and double-faced outerwear and combinations of leather and knitwear. On the other hand, CAPJULUCA a new Story by ALDO MARTINS offers a versatile line of dresses, blouses and party wear.
In addition, this season we have incorporated a new capsule line ALDO MARTINS CASHMERE, featuring essential and basic pieces in pop colours, as well as après-ski pieces and prints with our unique designs.
We have worked on merging these ideas to develop four lines or trends:
"Urban Soul" is characterised by neutral tones, with the perfect touch of urban style, with constant attention to unique details.
"Boho Military" features an urban line with references to camouflage prints, from micro to enlarged, and a palette that encompasses all shades of green.
The "Fresh Bohemian" trend emphasises floral details, romantic styling and traditionally inspired garments with a relaxed, casual feel.
On the other hand, "British College" incorporates a modern London aesthetic with a retro twist, incorporating checks, stripes and sporty details.
Lastly, all the families in the collection feature iconic pieces in bright colours, grouped under the "Color Splash" category.
In short, these lines can be easily combined to create outfits in the distinctive spirit of our brand.
The campaign photographs were shot in an emblematic building designed by the famous architect Ricardo Bofill, who also inspires us in this concept "The Assemblage Plays", as an assembly game based on the concept of Ars combinatoria, where the combination of elements is explored systematically and creatively.